M.Pharm / B.Pharm with an MBA /PGDBM in marketing management from a reputed university having 2-8 years’ experience in product management/brand management with a reputed pharma/ FMCG company.
1. Content writing for Packing and all Promotional material.
2. Designing product development strategy
3. Product training to Field staff
4. Fieldwork for objective-based Market research, analysis and business development of concern brand.
5. Develop brand plans for new launches
6. Design Marketing campaigns and coordinate with BU heads for assigned bands
7. Brand Management
8. Budgeting & Sales Forecasting
9. Preparing the promotional budget as per the marketing plan
10. Analysing published data & statistics
11. Specialty development for assigned brands
12. Maintaining Sales/Expense Ratio
13. Planning promotional activities and CMEs