Marketing Executive

saroj agro industries
Bengaluru - Hebbal
15,000 - 18,000
3 - 5 years experience
12th Pass
18 - 40 years
No gender preference
Marksheets and Degree
Cheque Book / Pass Book
Joining and Relieving Letters
Salary slips
Pan Card
Aadhar Card
Working Days
5 days/week
Morning Shift
9:30am - 6:30pm

Job Description

To achieve the sales (Primary and Secondary), distribution and merchandising objectives for the

specified routes, through a team of Market Growth Representatives for a key market (volume and


1. Sales Plan Execution: Coordinate and achieve sales objectives for assigned Territory routes

by brand and pack on a daily basis for secondary, primary volumes (Physical Cases & unit

Cases), Gross revenue (GR) & Net revenue (NR).

2. Define route plans of the Market Growth Representatives, Account Developers to optimize

coverage cost-effectively and ensure adequate productivity.

 Customer Management: Drive Relationship with Outlets through the team of Market growth

representative and Account Developers to ensure sustained business.

 Market Expansion: Drive Horizontal Expansion with respect to number of outlets opened versus

target to improve business in the coming years.

 Take up the responsibility of opening new outlets during market visits and provide necessary

support in terms of elements, discounts, coolers etc.

 Drive conversion of high value/ high visibility outlets to Depth Outlets in Emerging Channels and ensure execution as per Company norms

 Market share gain through various ground level interventions such as driving outlet level billing

vertically & horizontally.

 Market Execution: Execute Channel Programmers, Promotional activities for the given set of

outlets. Plan for merchandising elements, coolers based on outlets/ market requirements and as per

the RED standards. Prepare MGR wise action plans for improving RED (Right Execution) parameters,

HE etc.

 Conduct Joint Weekly, Monthly Review with ASM to review performance wrt Sales, Execution

Parameters .

 Review Performance and market issues to be resolved via daily Gate Meetings

 Budget Management: Propose Discount spend for a given set of outlets to drive business. Closely

monitor customer outstanding and claims and ensure compliance to credit and other policies.

 Distribution Management: In routine ensure monitoring distributor ROI, SKU wise margins, DMS

(Distribution Management System), scheme spend distributor to market outlets.

Additional requirements
Previous Experience
Marketing Executive,
Job Type
Full Time
Business Communication
Business Negotiations
B2B Marketing Strategy
Branding & Identity Marketing
Report Job
Marketing Executive
Marketing Executive in saroj agro industries
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