Knowledge and implementation of digital adsCreating content, including text posts, video and images for use on social media
Promoting products, services and content over social media, in a way that is consistent with an organisation’s brand and social media strategy
Scheduling social media posts using applications such as Hootsuite and TweetDeck
Interacting with customers and dealing with customers’ enquiries
Developing new social media strategies and campaigns
Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
Keeping track of data and analysing the performance of social media campaigns
Collaborating with colleagues from across marketing departments to ensure branding is consistent
Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns.
, publishers, content marketing, product marketing, SEO among various other marketing techniques.