We are looking a marketing professional with 4 years of experience in digital space primarily in paid media, strategic & business planning, pan India delivery executing digital campaign (across all domains), efficient key account management and people management. We need someone with Google Adwords experience (Google Adwords Certified Preferred) who can creatively and effectively manage and optimize PPC campaigns to generate maximum ROI for our education company. Experience with Yahoo/Bing and Facebook Pay per Click campaigns for education domain is a plus.
Duties and Responsibilities:
Experience in handling large scale campaign planning above 20 lakhs per Months with optimization for both performance and brand impact.
He has hands on experience in handling Digital projects (market research, segmentation, strategy, campaigns), Social Media Marketing, Search Engine Marketing (SEO & SEM).
Manage and optimize existing PPC campaign components including, but not limited to Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc.
Continually optimize pay-per-click campaigns in AdWords, Facebook other search engine marketing platforms
Implement ad copy tests to produce optimal click-through and conversion rates
Monitor campaign results, and analyze and report key metrics
Manage budgets to ensure proper allocation in accordance with goals
Utilize bid management tools & create copy content for campaign ad copies.
Conduct keyword research and selection for pay-per-click campaigns
Proactively offer strategic campaign recommendations
Strong understanding of SEO and Google Analytics process.
Strong work ethic & other administrative duties