Skills Required- Digital Marketing, SEO management, PPC, Search Engine Marketing (SEM), Email Marketing, Content Marketing
Blutechnosoft as a Software Company offers a convenient content creation process to Digital Agencies,Brand-turned-Publishers, SAAS companies, and E-commerce platforms without the need for Micromanagement.
We are looking for a motivated and talented Digital Marketing Manager who would be responsible for driving the growth initiatives at White Panda. An ideal person well suited for this role will be someone who can think about problems in-depth; prioritize tasks in a timely manner; and in general, must be focused on getting things done.
Lastly, we look for someone who is versatile, ambitious and is willing to grow along with the organisation.
1. Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
2. Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
3. Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
4. Manage both on-page SEO and off-page SEO for the company.
5. Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
6. Grow our email list. Manage various email campaigns. Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
7. Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
8. Manage the strategy and setup of all paid campaigns.
- Excellent Communication Skills (Oral and Written)
- Active participation in extracurricular activities / Leadership activities
- Ability to manage projects on a fast paced environment
- Candidates must possess good attention to detail
- Candidates must possess the ability to prioritize tasks and must remain delivery focused
- Startup or Agency Experience will be a bonus