Today’s modern airports have an advantage to maximize profit compared to traditional retail stores, as passengers are more likely to make a purchase due to time pressure and the special condition of being within a certain space, such as terminal. Travelers might have a clear understanding about the purchase they are planning to make, however they are more likely to switch to alternatives offered within the airport, due to time pressure and anxiety, which they are likely to experience while waiting to board. Another competitive advantage airports have is convenience of product availability, which saves time and effort for passengers.
There are three types of motivations that lead passengers to purchase products or services in airports: functional motivation, social motivation, experiential motivations, travel-related motivations. Knowledge related to those motivations lead to profit maximization in the airport retail sector.The airport retailing market is driven by the rise in number of passengers, specifically in countries such as India and China, where the level of commute is high. The airport retailing market is also boosted by travelers’ appetite for shopping on-the-go and retailers’ growing skills for selling products. The time spent by passengers at airports has also increased due to the early check-in times set by airlines due to security and operational concerns. This has offered retailers the scope to sell products efficiently. High disposable income of people in growing economies has provided opportunity for big brands to set up their stores in airport premises. People shop the most in the timeframe between clearing the security-immigration desks and boarding the aircraft. Therefore, airports strive to cut down the waiting times at check-in, security, and immigration queues to maximize this timeframe. Viable prices and the presence of big brands at discounted prices are vital factors encouraging travelers to make purchases at airport retail stores. Retail store at airports are duty-free; this typically means that these stores are exempted from payment of local or national taxes. Thus, travelers can buy products available in these stores at cheaper rates. Brands are customizing their offerings to help improve the shopping experience of travelers.
Key players operating in the airport retailing market are Dufry AG, Tata Inc., Shoppers Stop Ltd, William Penn Ltd., Pavers England Limited, WH Smith PLC, Hidesign Accessories Ltd., Ethos, World Duty Free Group. In the food and beverage segment there is HMS Host and TFS just to name a few.
Airport retail hubs are the places where several big local brands and even multinational companies showcase their products and services. These retail airport hubs are ensuring that passengers make the most of their limited time before boarding. Travellers with a couple of hours to kill before a journey are a big target for the retailers in their immediate vicinity.
There’s no airport or air carrier that can operate sustainably without ground staff. They are a vital cog in the wheel of the aviation industry, and they cannot be replaced by computers or machines. This means that ground staff jobs are here to stay.
Ground staff jobs are generally challenging, but they are also well paying. To be a ground staff worker, you need to be able to think on your feet and to come up with creative solutions to unexpected problems.The Eligibility Criteria for the Airport Ground Staff/Crew is the age should be between 18yrs to 27yrs with a minimum qualification of XIIth with Graduation (Result Awaited) can also apply.
There are many duties and responsibilities to come with ground staff jobs, but the main one is to ensure the safety and comfort of all passengers who travel through the airport. Different airports and airlines have different job descriptions for their ground staff, but in most cases, the ground staff is charged with the following duties.